Portal News is an independent, informational website focused on practical gardening for everyday people.
We publish content about gardening basics for readers across the United States.
Who we are
We are Portal News—an independent informational blog created to help you grow with more confidence, whether you’re starting your first plant or refining your routine.
Our focus is on clear, beginner-friendly guidance within our niche: gardening made simple, realistic, and adaptable to different homes, seasons, and regions across the United States.
What you’ll find here
We organize our content to make it easy to learn and apply.
Here, you’ll find topics connected to our main categories:
- Gardening Basics: foundations for healthy plants, from soil to watering routines.
- Indoor Plants: care guides, troubleshooting, and tips for common houseplants.
- Balcony Gardening: ideas for small spaces, containers, sunlight constraints, and practical setups.
- Composting for Beginners: simple composting concepts, what to add/avoid, and how to get started.
Examples of the kind of content we publish include:
- Step-by-step beginner guides (with practical checklists)
- Common mistakes and how to fix them
- “Why this is happening” explanations (yellow leaves, slow growth, pests)
- Simple comparisons (methods, materials, approaches) for learning purposes
Our business model and editorial independence
Portal News is 100% free for readers.
We also value clarity about how the project is sustained:
- Currently, we do not display ads. In the future, we may use advertising or partnerships to sustain and expand the project—always with transparency and respect for user experience.
- We do not use affiliate links.
- We do not sell products or services.
- We do not have external sponsorship.
- We do not maintain institutional ties with brands, companies, public agencies, or platforms mentioned in our content.
Any mention of products, services, tools, or platforms is strictly informational and/or comparative, helping readers understand options and concepts—not promoting a specific provider.
The ongoing maintenance of the project is funded by the owning company (GTECK LTDA), without outside sponsorship.
How we create our content
We follow a straightforward editorial flow designed to keep content useful, readable, and easy to verify:
- We select topics aligned with our niche and categories (Gardening Basics, Indoor Plants, Balcony Gardening, Composting for Beginners).
- We research using reliable references (official sources, recognized institutions, technical publications, and consistent best practices).
- We write in clear, web-friendly language with scannable structure (headings, short paragraphs, and practical examples).
- We perform editorial review focused on clarity, coherence, and whether the guidance is still up to date.
- We update articles periodically when relevant changes happen (methods, safety notes, or important clarifications).
Our work involves:
- Web writers focused on clarity and usefulness
- Editorial researchers who support sourcing and consistency
- A technology team (programmer and web designer) focused on performance, security, and user experience
If you spot an error or something outdated, you can let us know through the official contact channels available on the website.
Our commitment to readers
We aim to respect your time and trust.
Our principles include:
- Clarity and transparency in how we explain concepts
- Responsible use of information, avoiding exaggerations and unrealistic promises
- Neutral, independent editorial choices
- Reader-first structure, with helpful headings and practical takeaways
We also aim to align with Google’s guidance for helpful and trustworthy content, without claiming guarantees, rankings, seals, or specific outcomes.
Privacy, data, and cookies
To understand how Portal News is used and how we can improve it, we use:
- Google Analytics
- Microsoft Clarity
We use these tools exclusively to:
- understand site usage patterns,
- identify the most visited pages and possible friction points,
- improve usability, organization, and technical performance.
We analyze data in an aggregated/statistical way.
We do not use it for personalized advertising or remarketing, we do not sell information to third parties, and we do not intentionally collect sensitive personal data.
For details on what data may be collected, the legal basis for processing, your rights as a data subject, and how to contact us about privacy, please consult our site’s Privacy Policy.
We seek to comply with applicable data protection laws, such as LGPD in Brazil and equivalent regulations in the countries where we operate.
Disclaimer
Our content is informational and educational.
Gardening outcomes can vary widely depending on climate, light, pests, soil conditions, allergies, product use, and local rules.
- We do not provide professional services and do not guarantee results.
- For important decisions—especially involving chemical products, pest control, plant toxicity (pets/children), allergies, or local regulations—we recommend consulting a qualified professional or appropriate official guidance.
- You are responsible for decisions made based on information found on the site.
Who is behind the site
Portal News is owned and operated by the company below:
- Razão social: GTECK LTDA
- CNPJ: 28.505.046/0001-81
- Endereço: R ADELINO CARDANA, 293, BETHAVILLE I/CENTRO, BARUERI, SP, Brasil
This company is responsible for the site’s infrastructure, maintenance, and operation.
How to reach us
If you have questions about our content, suggestions for new topics, corrections, or privacy-related requests, please contact us through the official contact channels available on the website, such as the contact page form.